After steering Virgin Active through the challenges of Covid and a daunting Ransomware Attack, I chose to break free from the corporate world. This decision led to a life-changing journey, traveling to the picturesque beaches of Europe for nearly four months. My journey spanned 21 locations across 8 countries, each offering new perspectives and inspirations. It was during this period of exploration and learning that the concept for The Digital Team emerged, birthed one night in a hotel room on the other side of the world. This venture was not just a new beginning but a culmination of experiences and a global perspective that I was eager to bring into the digital arena.

During my travels, an exciting opportunity arose with my first client, Betway, a business led by an exceptional leader. It was a perfect match, and I had the privilege of guiding them in solidifying their strategy, overhauling their marketing structure and plans, and integrating new technologies. As my plane touched down in Cape Town, another thrilling venture beckoned. T+W, a well-known agency, reached out. They were crafting the SA20 brand and needed a robust Digital Team to round out their solution. I stepped in with a dynamic strategy, rallied a team of top-notch professionals, and together we embarked on launching the inaugural SA20 cricket league, marking another significant milestone in my journey.